Last year in Paris, something small changed how I think about marketing forever.

I were near the Eiffel Tower and asked ChatGPT for a coffee shop.
It recommended a tiny café that had just opened.

We went there.
The coffee was amazing.
The owner was surprised we showed up — and shocked when he learned we found him through ChatGPT.

He literally said:

“I guess I should invest in appearing there.”

That moment stuck with me.

Big brands weren’t showing up.
Small, smart, early movers were.
And AI was already shaping real-world demand.

That’s when I realized: AI answers are becoming the new Google search results page.

That’s why I’m building Tropk.

The shift: from Google rankings to AI answers

For years, growth meant SEO.
Ranking on Google meant traffic, brand, and revenue.

But discovery is changing fast.

People are asking:

• “What’s the best bank account in Brazil?”
• “Which AI tool should I use?”
• “What’s the best coffee near me?”

And instead of links, they get a single synthesized answer.

If AI doesn’t mention you, you don’t exist.
If AI recommends your competitor, you lose.

This is a new distribution layer.
And marketing teams don’t have dashboards for it.

The problem: companies are blind to AI visibility

Today, companies track:

• SEO rankings
• Paid ads
• Web analytics
• Conversions

But they don’t know how ChatGPT, Perplexity, or Google AI describe their brand.

Tropk measures:

• AI Visibility Score (how often AI mentions your brand)
• Share of Voice vs competitors
• Citations and sources shaping AI answers
• Queries where you appear (and where you don’t)
• Narrative risks and misinformation

And turns that into growth actions:
what to publish, where, and how to win AI recommendations.

Why Brazil (and why now)

In Brazil, most companies are still focused on SEO.
Almost no one is thinking about Answer Engine Optimization (AEO).

That’s the opportunity.

AI search adoption is exploding.
But the market is still wide open.
Early movers will dominate AI recommendations — just like early SEO players dominated Google.

What Tropk is building

Tropk is a growth platform for the AI search era.

We help companies:

• Monitor AI brand visibility
• Understand competitors in AI answers
• Optimize content for AI engines
• Align PR, SEO, and AI narratives
• Protect brand positioning in generative answers

In short:
We help brands win distribution in AI.

Why I care

I’ve spent years building AI products and integrations.
The more I worked with LLMs, the clearer it became:

AI is becoming the most powerful media channel ever created.
And brands have zero analytics for it.

Tropk is my bet on fixing that.

What’s next

We’re launching Tropk gradually in Brazil, starting with AI visibility reports and early customers.

If you’re responsible for growth, SEO, marketing, or brand:
AI visibility will soon matter as much as Google rankings.

👉 Join the waitlist
👉 Get a free AI visibility report

Let’s build growth for the era of AI answers.

— Vinicius